Friday, February 20, 2009

Not All Success Stories Are Overnight Success Stories

I came across this company's fan page on Facebook - Life Is Good. They also have a website http://www.facebook.com/ext/share.php?sid=49903088413&h=qa03X&u=qAkAM
This company was started by 2 men who struggled for years to launch a successfully selling t-shirt. The slept in their car, they traveled the country doing outdoor arts and crafts festivals...but they weren't real profitable.
A few years into their business, the inspiration for their future best selling t-shirt came from within their own apartment back in their hometown...the slogan, "Life is Good." It was a hit.
This is such an inspiring and hopeful story.

Thursday, February 19, 2009

It's tax time!

It's tax time! My husband is an accountant and tax preparer. He keeps me organized and takes care of all my books. I used to do it myself in Excel. Quickbooks is also a great system if you have the sales volume to justify buying the program.
He's certainly willing to take on more artist clients if any of you need a specialist who knows about the crafts business. In fact, One of his clients sells jewelry and travels extensively. He's never met her. Her bookkeeper mails all her paperwork and receipts to him, he prepares the taxes, then sends them back with an invoice. It's worked for years.
Thanks to e-mail, faxes, internet, FEDEX...there's really no reason you have to work with an accountant in your hometown. Especially if you don't like the one you've got!
My husband will answer ALL of your questions...and he has a personality... give him a call or e-mail him if you want a free consultation.
Herko's Tax & Accounting
P.O. Box 26, Warren, Ohio 44482 or physical address 334 Bonnie Brae Avenue N.E., Warren, Oh 44483 Phone 941-302-7936. e-mail is herko'saccounting@embarqmail.com.

Wednesday, February 18, 2009

My Mini Etsy

E-bay vs. Etsy

I started selling on e-bay first. I went there to sell after my daughter was born. Before she was born, I believed I would simply return to work through the temp agency I was registered with. Well, that didn't happen. I was completely overwhelmed with one baby! My sewing skills and appliance covers kept me "alive" after she was born. I have to say, E-bay can be a stay-at-home Mom's best friend. At least it was for me.

I didn't start selling on Etsy until a few years later. Now I enjoy being part of an artist's community. I have to admit, I don't have the sales volume like E-bay. I'm not sure why...but I have noticed the numbers of people viewing my creations in Etsy is triple those on E-bay.

E-bay is simple to use. The search engine is great. Titles are everything. So I get real wordy with my titles.

I also use an E-bay store. You can go broke running auctions.

The drawback about E-bay for me lately is their "dramatic" policies. Eventually, I'd love to leave E-bay behind.

Lately, I've had more communication with other Etsy artists. I joined three Etsy teams this month (Feb. 2009); Trashion, Fabulous Artist Moms and H.O.S.T.

F.A.M Team really challenged me to work with my store, graphics and I learned the importantance of tagging items. I'm hoping to have more sales now that I've adjusted and added more tags.

Helpful Hints

You can find my helpful hints about restyling and recycling your wardrobe or jewelry on my website, www.jenniferscraftstore.com. I've included pictures and tips on what I newly created using outdated clothes and jewelry.